“Why does your food look better in the advertisements than what is in the store?” Are you among the people asking this question or at least were you wondering about the difference when it comes to McDonalds?
Many people noticed this and McDonald’s Canada has decided to answer the question with total honesty. They’ve released a video on YouTube in which they’re letting us see behind the scenes of a photo shoot for one of its advertisements.
In this video, everybody can actually watch the whole process of making the burgers looking so delicious for the ads. This shoot took a couple of hours, which is a lot longer than it takes to make the Quarter Pounder in the store.
Patties, buns, ketchup, mustard… all of the ingredients used in the photo shoot are the same like the one McDonald’s stuff is using in the store.
The goal is to show all of the parts to the viewers so it’s made carefully unlike the store’s ones.
The top bun is posed in the specific place so everything between is pushed up in the foreground.
Ksenija is a content marketer who has great fun writing for The Awesome Daily. Besides, she writes on Marketing, Management, and Leadership, especially on soft skills such as Communication and Emotional Intelligence. She owns an advertising agency helping businesses to get closer to customers and stand out from competitors, word by word.