Eye-catching artwork can always draw attention to a product on the grocers shelves, but what happens when the food product is the focus of the artwork? Nakita Konkin is a Moscow artist with a unique concept. He has designed a line of creative packaging designs of pasta boxes that feature a simple line drawing of a woman’s face that is surrounded by a lush head of pasta hair.
The noodles show through the cellophane peek-a-boo window on the box creating a classically coiffed woman. This clever branding makes elegant beauty synonymous with serving “good” carbs. This seems to be the recipe for success in the competitive world of pasta.