15 Brutally Honest Slogans From Popular Brands Are Just Hilarious

Mottos, slogans, and taglines of most of the brands are very important part of their overall brand identity. Often, specialized marketing agencies are hired to carefully think through all important details and come up with a short line which expresses core values of the brand and corresponds in a good way with the target audience, cognitively and emotionally. What is common for all of them, of course, is that they are shining on the bright side of the brand.

Let’s now imagine that in charge of creating slogans of popular brands are customers and not marketing agencies. And not just any customers, but high demanding and brutally honest ones. What do you think these brutally honest slogans would look like in that case? I guess you’re getting the idea where this is going… Putting brands in the spotlight of reality. In the gallery below is a collection of brutally honest brand slogans which are actually a lot of fun.

Check out in the gallery below fifteen hilarious honest slogans of famous brands such as Aol.,Ikea, Facebook, Bing, Durex, and others along with the visual presentations and have some fun. I must say most of them are really so true that it hurts, especially people representing that brands. Just check out this example:  Bing – people only ever use us to search for Google…Ouch! Right?

1. AOL – Still here.

Brutally Honest Brand Slogans 1

2. Argos – You’re not allowed to see it until you’ve bought it.

Brutally Honest Brand Slogans 2

3. asos – Free dress hire

Brutally Honest Brand Slogans 3

4. Bing – People only ever use us to search for Google. This is brutal, but true

Brutally Honest Brand Slogans 4

5. ALDI – Come for the veg, leave with an electric tyre compressor

Brutally Honest Brand Slogans 5

6. Blockbuster – Netflix for the 90’s

Brutally Honest Brand Slogans 6

7. Durex – You’ll thank us later.

Brutally Honest Brand Slogans 7

8. Facebook – Privacy is overrated.

Brutally Honest Brand Slogans 8

9. Foster’s – Nobody in Australia has ever heard of it

Brutally Honest Brand Slogans 9

10. IKEA – We know you’re only here for the meatballs.

Brutally Honest Brand Slogans 10

11. Internet explorer – Your number one browser for downloading other browsers.

Brutally Honest Brand Slogans 11

12. reddit – A place for idea and opinions…except yours.

Brutally Honest Brand Slogans 12

13. Not those drugs

Brutally Honest Brand Slogans 13

14. Wetherspoon – Because who wants to eat a microwave meal at home?

Brutally Honest Brand Slogans 14

15. WHSmith – Proudly offering the world’s largest receipts.

Brutally Honest Brand Slogans 15

Originally posted on: discountdisplays



Ksenija is a content marketer who has great fun writing for The Awesome Daily. Besides, she writes on Marketing, Management, and Leadership, especially on soft skills such as Communication and Emotional Intelligence. She owns an advertising agency helping businesses to get closer to customers and stand out from competitors, word by word.

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