Even Death Has An Instagram Profile Now. Meet The Swim Reaper Campaign By The New Zealand Government To Stop People From Drowning

the swim reaper feat (1)

I don’t know under which category I would put Instagram account The Swim Reaper, possibly there is nothing similar on the web. I bet there are very few countries in the world who would runs such an edgy and creative Instagram campaign like this one. One thing is for sure – if its aim is to give you goosebumps, it’s extremely effective.

Actually,  the goal of the Swim Reaper campaign is to raise awareness of the dangers of swimming. New Zealand government has notice pretty disturbing statistics: each year, more than 105 people die of drowning, and the causes of these accidents could easily be avoided – swimming while drunk, diving in shallow waters, or badly anticipated weather conditions are just a few examples. So, they’ve created a character which is deadly serious – The Swim Reaper – Death itself.

Yes, that’s right, thanks to this campaign, you can now follow Death on Instagram. Photos of Death spending a day on the beach is what you’re about to see in the gallery below, and they definitely remind us all that accidents can come quickly if we don’t pay enough attention. This extremely creative awareness campaign by the New Zeland government is done in a quality dark humor manner and has attracted many followers – over 70k so far! Good work!

More info: The Swim Reaper

The goal of the Swim Reaper Instagram campaign is to raise awareness of the dangers of swimming.

the swim reaper instagram (1)

New Zealand government created this awareness campaign as a response to disturbing statistics.

the swim reaper instagram 2 (1)

Each year, more than 105 people die of drowning, and the causes of these accidents could easily be avoided.

the swim reaper instagram 3 (1)

Photos are done in a manner of a quality dark humor with a lead character which is deadly serious – Death itself.

the swim reaper instagram 4 (1)

Death spending a day at a beach as any ordinary person will give you goosebumps and reminds that accidents can happen quickly.

the reaper instagram 5 (1)

According to a number of followers, the campaign is extremely effective, and we hope that it will fulfill its initial goal and decrease number of deaths by drowning at New Zealand beaches.

the reaper instagram 6 (1)

“Just loving life. lol. Nah, jokes. Looking to reap some peeps this summer. If ur gonna make dumb decisions in the water, I’ll be waiting. Holla!”, is a message from The swim reaper.

the reaper instagram 7 (1)

the reaper instagram 8 (1)

the reaper instagram 9 (1)

the reaper instagram 10 (1)

the reaper instagram 11 (1)

the reaper instagram 12 (1)

the reaper instagram 13 (1)

the swim reaper instagram 14 (1)

 

the swim reaper instagram 15 (1)

the swim reaper instagram 16 (1)

the swim reaper instagram 17 (1)

death instagram 18 (1)

 

death instagram 19 (1)

death instagram 20 (1)

death instagram 21 (1)

death instagram 22 (1)

death instagram 23 (1)

death instagram 24 (1)

death instagram 25 (1)

all photos via @iamtheswimreaper


Also On The Awesome Daily

Leave a Reply

Your email address will not be published.