So, you’ve got yourself a small business in your home town. Great idea! Owning a business can be hugely rewarding and a lot of fun, but the hardest part? Getting people to notice your store! There is a lot of competition out there, so regardless of whether you’re a new coffee shop, stationery store, or bakery, the principles of finding customers remains the same for everyone: do things that will get you noticed! Friendly staff, quality products, and a handsome storefront notwithstanding, there are many things a small business owner can do to drum up business that takes little to no effort. Let’s have a look.
It seems a painfully obvious suggestion, but one that many are likely to forget about. If you’ve just set up shop, then shout about it! Posters are a visually striking way to display to the masses that you’re the new kid on the block and you’re worthy of their attention.
Your posters could be about the awesome products you’ve got, great deals, or just something that distinguishes you from other stores (handmade goods, organic items, everything below $5, etc.). Depending on what type of size you’re after, there are a lot of options on offer when it comes to poster printing, so check out what’s available and find some that suit your requirements and budget.
Many people have likely heard the term ‘guerilla marketing’ before, but not fully understood what it meant. And no, it’s not gorilla marketing, although someone dressing up in an ape costume could work for you! Guerilla marketing is essentially using unconventional and cheap ways to attract attention to a business or cause.
If you live in a major city like New York or London, you’ve probably come across quirky or funny uses of guerilla marketing before. Many businesses – big and small – love to use guerilla marketing, as it’s a less in-your-face method of advertising and has the opportunity to be spoken about and shared amongst people. Look at some of these to get inspired
Lastly, not every advertising method for your business needs to be in the physical sense, as using digital means is incredibly effective. Along with highly useful apps for your business, social media platforms like Facebook, Twitter, and Instagram are rapidly becoming the go-to means for small businesses to get noticed.
Facebook Ads are one thing, but it can often be enough to simply be funny or interesting on social media, as that can get you noticed very quickly if you gain more followers and your account goes viral. Sites like Bored Panda and Reddit pick up on interesting social media accounts and will share them with the world, meaning you don’t even have to do the hard work sometimes!
All in all, emulating what other small businesses have done to get started will help at first, but at some point you’ve got to be different and walk to the beat of your own drum. People want to share and talk about unique advertising that they’ve seen, so give them something to talk about!